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Posted by zandra814 on 02-Apr-2008 :: Views: 1896 :: Posting ID: 30078

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I am a highly passionate and motivated young professional looking to employ my more than four years of marketing experience towards a fast-paced and challenging position with a Paris-based firm.

MARKETING EXPERIENCE
THE ESTEE LAUDER COMPANIES INC. Jan 03 – Sep 07
Prescriptives Global Marketing, New York, NY
Assistant Manager, Skincare, Fragrance & Holiday Gift Set Categories (5/06-9/07)
- Managed all facets of the launch of over 20 new products, from ideation through to production, working closely with various support groups to ensure their on-time and on-budget completion.
- Analyzed industry trends and competitor launches to identify new product opportunities.
- Developed new product concepts and promotional plans and presented them to key support group members.
- Assisted in the writing of copy for use on product packaging, promotional materials and the brand’s website.
- Created presentations and analyses used to present new products and strategies to retailers and field employees.
- Liaised with International affiliates to ensure proper execution of product launches in the UK, Canada and Puerto Rico.
- Completed monthly and quarterly analyses of the brand’s sales and its location in the competitive landscape.

Marketing Assistant (2/05-5/06)
- Progressed from Administrative Assistant to integral member of Color category marketing team in less than one year.
- Conducted marketplace analysis and tracked competitive advertising to provide Marketing team with on-trend industry information.
- Assisted in the development of new color products, color stories and shade line-ups in-line with the Prescriptives color theory and consumer.
- Prepared materials used to outline current marketing initiatives in workshops, retailer presentations, sales and strategy meetings.
- Provided administrative support to the Vice President of Marketing and the entire Marketing team.

Business Information Center/Corporate Archives/Community Outreach, New York, NY
Research and Planning Assistant (1/04-2/05)
- Fulfilled company-wide requests for competitive research and trend information.
- Aided in the research for and the writing of a weekly company-wide trends newsletter.
- Developed materials used to promote the Estee Lauder solid perfume and powder compact business.
- Coordinated corporate volunteer initiatives such as the Holiday Toy Drive and New York Cares Day.
- Managed Departmental Vice President’s calendar and travel arrangements and supervised college intern.

Prescriptives UK Affiliate, London, England
Marketing Intern (1-5/03)
- Created materials used to present 6-month plan in retailer and strategy meetings and assisted in planning major product launch activities.
- Developed 50-page report on brand’s strengths and weaknesses in the international market.

OTHER EXPERIENCE
FRENCH NATIONAL MINISTRY OF EDUCATION, Sallanches, France Oct 07 - Present
English Language Teaching Assistant
- Teach the English language and American culture to French middle school students, ages 11-15.

EDUCATION
BOSTON UNIVERSITY
Bachelor of Science in Advertising June 03

‘Producing Results with Others (PRO)’ Graduate, Estee Lauder Corporate Management Strategies, NY, NY (12/05)
Advertising, PR and Mass Media Program, Boston University, London, England (1-5/03)
French Language and Culture Program, New York University, Paris, France (6-8/02)

SKILLS
Technical/Computer Skills: NPD PowerView; Data Warehouse; IMW Publish; SNS Applications; Microsoft Office Suite; Adobe Photoshop and Illustrator
Language Skills: Advanced spoken and written French

INTERESTS
Modern dance; Creative writing; Nineteenth-century art; International travel; Skiing

• Contact: Alexandra Harper
• Tel: 06.37.83.27.97
• City: Paris
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